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THE FUTURE OF WELLNESS RESORTS

AI CONVERSATION WITH RESORT DIRECTOR AMELIA INGVALI

we asked the AI to envision the future of the wellness resort, and we had a conversation with the fictional director Amelia Ingvali, who gave us her view of the future

MRS. INGVALI, THE WELLNESS LANDSCAPE IS CONSTANTLY SHIFTING. ARE THERE ANY TRENDS OR PRACTICES THAT YOU BELIEVE ARE CURRENTLY BEING OVERLOOKED BUT HAVE THE POTENTIAL TO DEFINE THE FUTURE OF THE INDUSTRY?

In the ever-evolving wellness landscape, there’s a growing focus on mental and emotional well-being, but I believe we’re only scratching the surface of its potential. Practices like “bio-hacking” and personalized mental health programs—incorporating neurofeedback, cognitive therapies, and stress resilience training—are currently underexplored. These approaches, combined with ancient healing traditions like Ayurveda and indigenous medicine, will likely define the future of holistic wellness by blending modern science with timeless wisdom.

WITH PERSONALIZATION BECOMING A CORNERSTONE OF THE LUXURY WELLNESS EXPERIENCE, HOW DO YOU SEE THE ROLE OF CUTTING-EDGE TECHNOLOGY SHAPING HYPER-TAILORED WELLNESS PROGRAMS THAT CATER TO INDIVIDUAL NEEDS?

Personalization is indeed the future of luxury wellness, and cutting-edge technology will be key. We already see AI-driven diagnostics and wearable health devices offering insights into individual needs. In the future, these technologies will allow us to create hyper-customized programs—tailoring everything from nutrition plans and sleep cycles to exercise routines and meditation techniques—ensuring a wellness experience that is not only luxurious but uniquely transformative for each guest.

GUESTS ARE INCREASINGLY SEEKING MORE IMMERSIVE AND TRANSFORMATIVE EXPERIENCES. DO YOU ANTICIPATE A SHIFT IN WHAT TRAVELERS WILL SEEK FROM WELLNESS RETREATS—PERHAPS MOVING BEYOND THE TRADITIONAL SPA TREATMENTS TO MORE HOLISTIC, CULTURALLY INTEGRATED, OR NATURE-DRIVEN EXPERIENCES?

Guests are increasingly seeking deeper, more immersive experiences that move beyond the spa. The future will bring a shift toward wellness that’s culturally integrated and nature-driven. We anticipate travelers will crave connection to local traditions—think indigenous healing ceremonies or forest immersions—paired with a focus on environmental sustainability. This blend of culture, nature, and holistic care will redefine wellness retreats as places of true personal transformation, not just physical relaxation.

COMMUNITY AND CONNECTION HAVE TAKEN ON A NEW SIGNIFICANCE IN RECENT YEARS. HOW DO YOU BELIEVE FUTURE WELLNESS RETREATS WILL CATER TO THIS GROWING NEED FOR SOCIAL INTERACTION? COULD WE WITNESS A TRANSITION FROM SOLITARY, INTROSPECTIVE ESCAPES TO MORE COMMUNAL AND GROUP-BASED HEALING JOURNEYS?

As our world becomes more connected, wellness retreats are evolving too. While solitude has long been a hallmark of the wellness experience, we’re seeing a growing demand for communal healing. In the future, wellness journeys will likely integrate group-based experiences—such as shared mindfulness practices, communal dining with purpose, and even collaborative healing workshops. This sense of community will be an integral part of the guest experience, helping people heal through connection.

“Guests are increasingly seeking deeper, more immersive experiences that move beyond the spa.”

WITH MENTAL HEALTH TAKING CENTER STAGE IN CONVERSATIONS AROUND WELL-BEING, HOW DO YOU THINK LUXURY WELLNESS RESORTS CAN BETTER ADDRESS THIS CRUCIAL ASPECT? COULD WE SEE MORE INTEGRATION OF PSYCHOLOGICAL THERAPIES AND PROGRAMS TAILORED TO EMOTIONAL AND MENTAL WELLNESS?

With mental health at the forefront of well-being conversations, luxury resorts will play a crucial role in addressing this aspect. We foresee deeper integration of psychological therapies, offering personalized mental health programs that focus on stress reduction, emotional resilience, and mindfulness. By incorporating everything from guided journaling and mindfulness practices to cognitive-behavioral therapy (CBT) sessions, we’ll create a holistic approach to mental and emotional wellness that meets the needs of today’s traveler.

AS THE DEMAND FOR DIGITAL DETOX EXPERIENCES CONTINUES TO RISE, HOW DO YOU ENVISION LUXURY WELLNESS RESORTS NAVIGATING THE FINE LINE BETWEEN ENCOURAGING GUESTS TO DISCONNECT AND THE INEVITABLE ROLE TECHNOLOGY PLAYS IN MODERN LIFE?

The demand for digital detox experiences is undeniable, but the challenge lies in finding a balance. At our resort, we envision spaces designed to encourage mindful disconnection—nature retreats, tech-free meditation rooms—while still recognizing that technology has a role in wellness. Guests will be guided toward intentional use of technology, with wellness apps or guided meditation tools integrated into the experience. The goal is not to reject technology, but to help guests redefine their relationship with it.

THE DIGITAL TRAIL

We decided to dive into the modern tools and harness the power of Artificial Intelligence to explore how technology, with no human boundary, can help us show and put into context the new world we are imagining with our products, challenging the familiar and reshaping the future of our market.

Follow along with a series of AI-generated interviews to fictional architects, chefs and experts in the field, that will let you explore our new point of view on the world and let us show our ideas through a digital lens.

Together with AI we are exploring the challenges of our vision